Resources Library by ANA

CATI, CAPI and web interviews

The Internet offers several versatile new technologies which can be applied not only to interviewing Internet users but also as a new and superior means to solve problems for which CAPI is presently used. Internet-based interviewing is not just for...

Catalogue: The Worldwide Internet Seminar 1998

Author: Iain MacKay

June 15, 1998

Email research

This paper gives an overview of the email research methodology and in particular the issues that need to be taken into consideration when designing and implementing an email survey. It draws upon examples from projects conducted by Research...

Catalogue: The Worldwide Internet Seminar 1998

Author: David Walker

June 15, 1998

Higher added value from marketing research

Today’s European automotive industry places increasing pressure on market researchers to carry out more and better research yet market research budgets are squeezed. This paradox creates an untenable situation. Internal clients are disappointed...

Catalogue: International Automotive Marketing Conference 1998

Author: Joop van der Vegt

June 15, 1998

A new dimension of Internet research

The following paper presents a new research tool N Viz which enables online researchers to randomly sample visitors of singular websites and web pages. The first part overviews the relevance of the tool for advertisers. The N Viz methodology is...

Catalogue: The Worldwide Internet Seminar 1998

Authors: Rolf Pfleiderer, Johan Gente

Company: Burke, Inc.

June 15, 1998

Interactive evaluation of the work environment

The paper presents a model of interactive evaluation of the work environment using the Internet. The model offers a number of possibilities. For example individuals in the target group which in this particular case are Swedish engineers will be...

Catalogue: The Worldwide Internet Seminar 1998

Author: Per Lundgren

June 15, 1998

The perfect fit- Model, script, and the cultural ethos

With an increasing globalisation of brands, there is a need to communicate similar brand images and values to consumers all over the world. While this is necessary, it is also important to recognise, understand and interpret the cultural context of...

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing

Authors: Shruti Sharma, Neerja Wable

November 1, 1997

The European Union

This paper describes the development of a feasibility study amongst top decision-makers in the European Union carried out on behalf of the European Commission. The survey was conducted in all fifteen member states of the Union and covered five main...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Jacqueline Spence, Nicole Jamar

September 1, 1997

Interactive modelling and decision calculus on the World Wide Web

The paper suggests and illustrates a framework for interactive marketing model building on the Internet. It integrates the “decision calculus” model building philosophy. Graphical instruments to capture judgmental market response...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Francis Salerno, Mihai Calciu

September 1, 1997

Diagnosing poverty in Latin America

This paper proposes a methodology to diagnose poverty in Latin America, a useful tool in the design of social policies. The method assumes that poverty is not merely the lack of basic resources - income or of goods - but rather the outcome of a...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Patricio Moyano Galdames

September 1, 1997